Folli Follie

　　Folli Follie品牌用创意打造不可复制的潮牌家庭概念，打破条条框框的束缚，追求更具个性的现代潮流趋势。

　　Folli Follie builds a unique fashion brand and thinks out of the box based on innovative ideas in pursuit of personalized modern trend.

　　为时尚而奋斗的国际潮牌

　　An international brand for fashion

　　品牌定位：

　　Brand orientation:

　　Folli Follie，来自国际的轻奢潮牌，以精工细作高品质、价位合理的高性价比、风格强烈的原创设计，满足追求时尚生活的消费族群的需求。

　　The international luxury brand Folli Follie is committed to meeting requirements of consumer cluster who are crazy about fashion by means of its high quality, higher cost performance with reasonable price and original design in strong style.

　　Folli Follie“家·生态”孕婴童生活品牌集合店有：有少年装、中大童、小童(外出服)、儿童生活用品、亲子装、孕妇装、婴装系列、箱包、眼镜、鞋帽、童车、童床、儿童家居、家纺等涉及5000多个小品类商品。Folli Follie面向全面发展，真正以儿童为设计出发点，尊重并发挥孩子的天性，让他们在自由、欢乐的氛围下成长，为他们的穿衣和生活带去更多的品质和选择。

　　“Home·Ecology” maternity-baby–children stores under Folli Follie sell as diverse as more than 5000 products including: junior apparels, middle-elder children apparels, kids (walking dress), articles for daily use of children, parent-child apparels, maternity dress, baby outfit series, bags and suitcases, glasses, shoes and hats, baby strollers, cribs, children household products and home textiles, etc. Folli Follie tries to improve itself in an all-round way, and focuses on children, respects and taps into their nature so as to offer them high quality services in clothing and daily life hopefully letting them grow up in a free and joyful atmosphere.

　　品牌主张：

　　Brand allegation

　　Folli Follie，打破固有思维，籍由水果艺术激发创意，塑造一个“完全时尚理念”的生活态度，通过设计来展现个性，给孕婴童产品风格增全新的艺术感，让产品有了更丰富更立体、充满张力的表达。

　　Folli Follie thinks out of the box to develop a “totally fashion” attitude towards life with the help of fruit art. Folli Follie aims to show characteristics of personality through innovative design so as to make maternity-baby–children products look more artistic, more dynamic and more impressive.

　　Folli Follie潮牌童装将通过设计，为孩子提供更多的可能性。

　　Folli Follie is to make things possible for children through design.

　　活力橙——果断勇敢型

　　Vibrant orange -- decisive and courageous

　　抗压莓——冷静理智型

　　Pressure-resistant strawberry—cool and reasonable

　　高冷蕉——宽容乐观型

　　Indifferent banana—tolerant and optimistic

　　无忧梨——纯真善良型

　　Carefree pear—pure and kind-hearted

　　读心提——细心忠诚型

　　Mind-reading grape—careful&loyal

　　睿智莓——热情助人型

　　Witty blueberry—enthusiastic and obliging

　　任性桃——谦卑阔达型

　　Capricious peach—humble and generous

　　7个水果

　　橘子、草莓、香蕉、梨子、提子、蓝莓、桃子

　　Seven fruit

　　Orange, strawberry, banana, pear, grape, blueberry, peach

　　独立精神：

　　Independent spirit

　　在这个跟风大于原创的年代，Folli Follie以态度观望世界，放大孩子内心的纯粹与美好，打破固有的思维定势，籍由不同地域的艺术激发创意，通过设计传播一种的不甘平庸、个性自我的潮牌腔调。

　　Now, people prefer to follow the trend rather than create by themselves. While, Folli Follie seeks to amplify the inner purity and kindness of children, looks for innovative ways based on art in different areas. By doing so, Folli Follie aims to show world a fashion brand which refuses to be mediocre and goes after characteristic of personality with the help of design.

　　品牌使命：

　　Brand mission:

　　Folli Follie著力打造中国儿童时尚潮牌生活新动力，将国际化的潮流文化生活元素推向中国市场。向中国消费者推荐来自于国外的优秀潮流文化，通过文化的互动，营造潮流时尚态度及生活品味。

　　Folli Folli strives to inject new impetus into Chinese children fashion brands in ways that help introduce international fashion life elements into Chinese market. Folli Folli works to recommend fashion culture from overseas to Chinese so as to develop a fashion attitude and create a fashion lifestyle through cultural exchange.

　　国际化：

　　Internationalization

　　因为世界流行很同步

　　所以国际的就是世界的

　　如果我们拥有世界大品牌

　　我们在市场上就更具品牌影响力

　　更具市场号召力

　　所以我们选择了Folli Follie

　　As the fashion trend is globally synchronous

　　International fashion trend is the main stream.

　　Once we build an international fashion brand

　　We will be more competitive in market

　　With more market appeal

　　This is why we choose Folli Follie

　　精整合：

　　Perfect integration:

　　今天，不再是单打独斗的时代，唯有精准化的整合中外优势资源，才可立于市场顶端。

　　“孕婴童”是一个紧密相扣的生态链，精准化的整合是立于市场的关键竞争点，而生态链模式使得一站式购物更具优势，更强的成品衍生，更高效的品质服务，更感官的环境体验使得Folli Follie 孕婴童·家生态跨界综合体成为行业标杆。

　　Today, no enterprise can be an island. The only way to stay ahead in the market is to pool preponderant resources at home and abroad precisely. “Maternity–baby-children” is a close ecological chain with precise resources integration in the key point amid fierce market competition. The ecological chain model makes one-stop shopping more competitive. Folli Follie Maternity–Baby-Children · Home Ecology Trans-border Complex becomes a standard by which all other are measured in the industry based on its stronger finished products derivative capacity, more efficient high-quality services and more comfortable environment.

　　品牌因专注而发展：

　　Concentration boosts brand development

　　FOLLI FOLLIE -----轻奢潮牌·家生态元素传递者

　　FOLLI FOLLIE ----- the spreader of luxury fashion brand and home ecological elements

　　FolliFollie轻奢潮牌，在全世界20多个国家通过500多家销售 网点为人们传递家·生态时尚。FolliFollie的理念是以合理的价位，倡导“家·生态”时尚理念的高品质品牌，来满足现代的时尚家庭需求。

　　Folli Follie operates over 500 stores across more than 20 countries to deliver the home ecological fashion culture. Folli Follie stays committed to promoting “home·ecology” fashion brand based on reasonable price in the hope of meeting the requirements of modern fashion families.